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Every SEO technique is important for the overall ranking. Some of the most popular SEO techniques are On-page SEO, Link building, local maps optimization, YouTube SEO &, etc.
Keyword research is the process of finding the best keywords which we want to rank for. Some factors make a keyword good or bad, like monthly searches and competition.
For peoples who are running an online business, SEO can get them in front of many potential customers. It does that by increasing the organic rankings of keywords.
Link building means creating a link to your website from other websites. Some important factors to keep in mind when doing link building are relevancy, quality, and authority of the website.